Four pre-built flows — signup, switch, upgrade, and save — configured from the dashboard and deployed with one SDK call. The right offer at the right moment, no app update.
Each play targets a different point in the subscriber lifecycle — and routes into the right campaign type from a single SDK call.
Give new users a choice: subscribe through the App Store, or go direct and save. You preserve the native flow for those who want it, while incentivizing the route that's better for your margins.
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Intelligent, unobtrusive nudges that surface at the right moment, offering users a real incentive to switch to direct billing. Switches loyal users over, improves LTV, and saves everyone money.
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Prompt subscribers to switch from monthly to annual with prorated savings. Supports web-to-web upgrades and StoreKit-to-web migrations — configured entirely from the dashboard.
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Turn cancel taps into LTV improvements. Offer pauses, discounts, and plan switches right inside your app. Fewer users leave. More revenue stays.
Learn more →Every play is data-driven, not hard-coded. Tune the offer, the moment, and the audience from the dashboard, then roll it out at your own pace.
Set the savings each play offers — a flat percentage, an intro price, or a fixed amount off the store tier.
Fire after a purchase, at renewal, or on launch — the moment a user is most likely to act.
Write the headline, body, and button labels so each prompt sounds like your app, not a generic upsell.
Choose who sees each play by plan, platform, region, or subscriber status — so the right offer reaches the right users.
Start at 10% of traffic, scale up as the numbers hold, and roll back instantly — all without an app update.
Run two versions of a play head-to-head and let the winning offer take over. See A/B testing →
Each play works on a different lever. Together they move more of the right users toward higher-margin, longer-lived subscriptions.
A clear direct-billing incentive on the paywall moves more of the right new users to subscribe, instead of bouncing off the price.
Switch and upgrade plays bring loyal store subscribers onto higher-margin direct billing, so more of each renewal lands in your account.
Save plays meet a cancel tap with a pause or discount, so churn becomes retained lifetime value instead of a lost subscriber.
Configure your first play from the dashboard and deploy it with one SDK call. No app update, no credit card required.